NEW WORLDS: Mixed Reality Experience
LOOP: Immersive Sound Lounge
22 June 2022L-Acoustics develops immersive sound technologies for state-of-the-art auditoria and sensory environments. The unrivalled sonic signature and advanced L-ISA Immersive Hyperreal Sound technology deliver ultra-high resolution spatial audio.
LOOP is the first collaboration between L-Acoustics Creations and the Zaha Hadid Virtual Reality (ZHVR) Group. It is a signature edition personal auditorium that enables users to experience flawless audio of unprecedented clarity, dynamics and realism via 24 independent channels, allowing the listener to be transported to any setting for their immersive audio experience while staying in the comfort of their home.
ZHVR has drawn inspiration from natural forms and contemporary engineering to define the LOOP’s curvilinear geometries, which seamlessly incorporate L-Acoustics technology.
The Loop mixed-reality experience: New Worlds is on display at the ‘Meta Horizons: The Future Now’ exhibition at the Dongdaemun Design Plaza in Seoul, Korea. This immersive experience stems from a design simulation created by the ZHVR Group for product testing and development. This new version of the experience was refined and expanded for the purpose of this exhibition by the ZHVR Group in partnership with L-Acoustics Creations and the artist Halina Rice.
The visitor is invited to recline in a custom seating area designed by the ZHVR group to match the dimensions of LOOP itself to enjoy the immersive experience. Guests are transported into a virtual space with HTC’s VIVE Pro 2 headset, where they experience the immersive soundscape created by Halina Rice.
Halina Rice is a London-based electronic musician and AV artist renowned for her vivid and eclectic style, using multiple effects and sampling to create original and experimental sounds. The experience also incorporates visual elements by multidisciplinary designer Jakob Macdonald.
Credits:
New Worlds, 2022
Mixed Reality Installation Bench Design:
Zaha Hadid Virtual Reality Group (ZHVR)
VR content developed by
Zaha Hadid Virtual Reality Group (ZHVR)
in partnership with artist Halina Rice,
presented in L-Acoustics L-ISA spatial audio technology
With kind support by HTC
Project Director ZHVR: Helmut Kinzler
Project Team ZHVR: Risa Tadauchi, Aleksandra Mnich-Spraiter
Special Thanks Paul Keating, Christian Heil, Stefan Werner, Celina Yen
LOOP Immersive Sound Lounge, 2019
Client: L-Acoustics Creations
Design: Zaha Hadid Virtual Reality Group (ZHVR)
in collaboration with LAcoustics Creations
Project Director ZHVR: Helmut Kinzler
Project Team ZHVR: Aleksandra Mnich-Spraiter, Leonid Khryktin
CGI Animation Line-Creative: Omer Harpaz, Eylon Sherf
About:
L-Acoustics Creations
L-Acoustics Creations is a division of L-Acoustics, offering exceptional sound systems and immersive sound spaces in residential and architectural environments. L-Acoustics is the world leader in premium sound systems for live events and large-scale architectural projects: music venues, stadia and sports facilities, hospitality, performing arts centres, museums, theme parks, and cruise ships. For decades, LAcoustics has shaped the future of sound through the company’s dedication to innovation, product design excellence and technologies that enable audio professionals and artists to elevate the listener experience. More information at www.l-acoustics-creations.com.
L-Acoustics
L-Acoustics is renowned for developing innovative sound systems and technologies that elevate the listening experience. Founded in France in 1984, L-Acoustics currently employs 500 team members worldwide, with headquarters in Paris, London, Los Angeles, and Singapore. Recognized for pioneering the line source array, L-Acoustics continues to shape the future of sound with solutions such as L-ISA Immersive Hyperreal Sound technology offering multi-dimensional audio. In recognition of introducing ground-breaking creative technologies, L-Acoustics was named one of Fast Company's Most Innovative Companies of 2020.
L-Acoustics sound systems can be heard around the globe in venues like the Hollywood Bowl and the Philharmonie de Paris, at the world's top-grossing festivals such as Coachella and Tomorrowland, and on tour with world-class artists such as Billie Eilish, Post Malone, Foo Fighters, and Jacky Cheung
Instagram @l.acoustics.creations
Facebook @lacousticscreations
l-isa-immersive.com
l-acoustics.com
Video
Halina Rice
Halina Rice is an electronic music producer and live AV artist renowned for her vivid and eclectic style ranging from avant garde soundscapes to emotive beatdriven tracks. Working at the intersection of art, music and technology her NEW WORLDS project unites mixed reality visuals with 360 sound to create other-worldly immersive experiences. Her work includes commissions for WiTCH (women in technology) and Sonica Arts Festival and has been featured extensively in the press and pro-audio publications.
halinarice.com
Instagram @halinarice_music
Facebook @halinaricemusic
Spotify
YouTube
